Why Your Business Needs a Video Marketing Strategy
On the fence about developing a video marketing strategy? Consider this: By 2019, 80% of all web traffic will be video. That means if you don’t develop and enact a video marketing strategy now, you’ll be behind your competitors in just 2 years. Don’t get left behind!
You Need a Video Marketing Strategy
Still not convinced? Here are some more stats to help you make your decision:
- Enjoying a video ad increases purchase intent by 97%
- 90% of customers search for a video during the decision process
- Including a video on your landing page increases conversion by up to 80%
- 92% of mobile video viewers share videos
Now those are some encouraging numbers!
If numbers aren’t enough, a quick look at additional benefits of using a video marketing strategy should win you over.
1. Videos Have a Long Shelf-Life
Invest in a quality, animated explainer video today, and you can use it for years. Some small business owners choose to invest in one or two per quarter and build a collection of reusable, recyclable, sustainable content.
2. Video Adds Pre-Sale Value
In the simplest terms, customers are looking for companies that give them value. When your business is selling, it’s hard to just give product away, unless you have a video. Animated explainer videos are especially entertaining and effective. Adding entertainment value to the shopping experience on your site is a wise strategy that customers reward with increased sales.
3. Videos Are Highly Shareable
Make a customer laugh, they’ll want their friends to laugh. Show them a great new product, they’ll want their friends to see it too. Videos allow everyone to become brand ambassadors helping your message reach your target audience faster.
4. Videos Tell Your Story
Perhaps more than ever, customers want to connect with you. Remember,
“People don’t buy from companies; people buy from people.”
Videos let you tell your story your way.
5. Videos Increase Brand Recognition
People retain content from videos at far higher rates than from any other source and they remember it longer too. In fact, the memory shelf life of a video ad is at least 30 days for 80% of your audience.
Need More Info?
There’s no doubt about it: video is the future of marketing. When you’re ready to jump on board, feel free to reach out to us to get even more tips and tricks for incorporating a successful video marketing strategy into your business plan.