Psychology of Color: Best Colors For Website Design

There was a time when the use of color in website design was all about making things look pretty. Web designers chose colors simply for aesthetic reasons, like matching those of the company logo or simply because the designer is partial to a given tint or shade. However, with most web designers now aware of the emotional impact colors have on people, the psychology of color has become an indispensable part of their creation and development process.

There is so much more to color than just giving everything, well, color. Whether we realize it or not, colors exert a very powerful influence on us. They affect the way we feel,  change our moods, and, more often than not, persuade us into doing—or buying—something. Marketers worth their salt recognize and understand that power, and many are now reaping the success brought about by that knowledge.

The Psychology of Color

A crucial factor in choosing the best colors for website design is having an idea about the emotions, values, and even physiological reactions typically associated with them. Let’s take a look at some of the most basic colors and see the associations we have made with them through the years.

White

Western cultures associate with virtue, purity, and innocence. It is also considered a color that promotes hygiene, simplicity, efficiency, and sophistication.  The downside to white is that it also gives off a cold or unfriendly vibe.

Black

Like white, black is also associated with sophistication, but you can add elegance, edginess, glamor, and power to that list. Naturally, black brings about feelings of oppression and heaviness as well.

Blue

Blue is regarded as the color of calmness and serenity. This color is also associated with trust, safety, security, openness, intelligence, reliability, logic, and naturally enough, coolness. It is even believed to lower blood pressure and heart rate. Blue, however, can also come off as cold and unfriendly. Then there’s its perpetual place in the English language as an idiom for sad.

Yellow

Cheerfulness and warmth are what the color yellow represents. It even creates a sense of optimism. This attention-grabbing color, however, can cause eye fatigue.

Red

If blue lowers the heart rate, red does the exact opposite. It’s hardly surprising since red has always been the color of passion. The stimulating nature of red also creates a sense of urgency, which is why shops that hold clearance sales make sure there would be no shortage of red in their marketing materials. Of course, the expression “seeing red” clearly states its association with rage, danger, and violence.

Purple

Purple is symbolic of royalty, wealth, opulence, and luxury. We also believe it to stimulate the brain’s problem-solving areas, promoting creativity in the process.

Orange

Orange is closest to yellow in the sense that it gives off warmth and boosts cheerfulness as well. It also can stir up excitement and enthusiasm. For some reason, orange could also represent immaturity, deprivation, and frustration.

For a more in-depth look into the psychology of color and how they figure in website design, check out this infographic:

Psychology of Color on Web Design

color psychology on web design

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Psychology of Color - My Biz Niche Business LogoThis article on the psychology of color was provided by My Biz Niche. My Biz Niche is the go-to Phoenix based SEO company specializing in effective online marketing and stunning web design solutions built to capture your target audience and generate more leads.