Essential Startup & Small Business Tools

A good idea lives its own life. However, just like a newborn baby, it has to be nurtured and taken good care of at first. It takes a mind to conceive it, but hard work, good organization, and dedication to execute it (possibly some essential startup & small business tools as well)!

So, you got an idea for a new business, launched a startup, and now you’re trying to figure out how to make it grow. Besides the help from your friends and mentors, it’s very important to have a list of valuable tools and resources that will help you run a business more efficiently and have more control over its development.

Once an idea is born, it can easily slip out of one’s mind, so you need a good system for organizing them. Each business is unique and has its own set of requirements – organization, logistics, marketing, brand building, and growth (which is a very broad term). Thankfully, there are tools that each startup can benefit from. These tools can help you organize your work in various situations and help your business run smoothly and effectively. We present you with some of the most essential startup & small business tools of today!

Essential Startup & Small Business Tools

1. Basecamp

Basecamp holds its top position among the plethora of collaborative project management tools available today. It is useful for managing groups, projects, and client works, and with its easy-to-navigate, intuitive, and rather simple interface, Basecamp is a great tool for communication around projects and teams.

Want to share files and discuss projects? Use its forum-style messaging or instant chat feature. Schedule events, appointments, and milestones through its calendar function, and list out shared team tasks with its to-do list feature. The software also enables you to create individual tasks and assign them to any of your team members.

2. Diigo

Diigo is a tool that enables you to add sticky notes, highlight passages on web pages, and share it with your team, thus helping you to organize your ideas more neatly. Essentially, whenever you bump into an online resource you find valuable, use Diigo to tag, save, add notes and highlight the sections of those resources you’d like to share, comment on, or discuss. For example, you’re a photographer and you see an article about a new series of wide-angle lenses. You can capture the page, mark up the important sections of the article, and share it. With Diigo, you can create a well-structured research base by organizing links, notes, and references with its Outliner feature.

3. Leanplum

Leanplum is a mobile marketing platform that let’s you track the mobile engagement from messaging to the app experience. It allows you to improve your app performance and maximize your ROI. You can personalize it, use real-time analytics and test everything, in and out of your app, from mobile messaging to UI content. Especially useful feature is the automation for app messages. All in all, if your startup is developing an app, it’s a must have tool.

4. Buffer

Buffer is a social media analytics and scheduling tool, handy for scheduling social media posts in advance. Social media profiles and pages of your business should be updated and maintained regularly, but there’s not always time for that due to different on-going problems of higher priority. However, when you find 30-60 minutes of free time, you can use Buffer to schedule your outgoing messages and posts, without distracting yourself during a hectic workday.

5. Google Analytics

Should we further emphasize the importance of SEO. Google Analytics is a platform used for measuring signups, website traffic, and mobile downloads. This platform essentially helps you to understand the impact that your decisions have on your success. This gives you an opportunity to improve your startup. If you want to increase your website’s conversion rate, you need to monitor traffic and understand where your potential audience is coming from.

These tools allow you to run your business more efficiently, manage your resources better, improve your social media marketing efforts, as well as share and assign projects and tasks in an instant. There are a ton of useful tools on the web that you can use to improve your startup and save money, without having to sacrifice the quality of your startup or spending time and energy on certain tasks, such as maintaining social media profiles or tracking your employees’ work on-site.

Author Bio

Essential Startup & Small Business Tools - Emma MillerThis article of essential startup & small business tools was provided by Emma Miller. Emma is a Sydney based writer with a degree in marketing. Her interests are digital marketing, social media, start-ups, and the latest trends. She is also a contributor at