Top 8 Hottest 2017 Social Media Marketing Trends!
Social media statistics from 2016 gives us two important figures: 2.3 billion active users can now be found in social media and more than 1.9 billion are active mobile social users worldwide. Due to this large congregation of potential consumers within the social media sphere, 83% of all marketers have begun to take advantage of social media marketing as a way to boost sales and reinforce their brand identity in the market they are operating in. You’ll want to take advantage of the 2017 social media marketing trends for your small business!
Social Media Benefits & Advantages
And this is just the tip of the proverbial iceberg when it comes to the benefits and advantages of social media for businesses. Social media, in its basest uses, can be an avenue to update your business’ followers and customers in real-time on your ongoing activities. Some platforms, like Facebook, can also essentially deliver on some key aspects for your business online like getting information from your customers for email marketing, driving them to sales, or getting your business more viral.
It also quite useful for driving targeted traffic to your online domain – essentially your website. This can give your website a tremendous boost in SEO. As ContentFac.com puts it,
“A killer content strategy for SEO is the most important part of earning top spots in search engine rankings. In fact, driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).”
Social media also allows for meaningful conversations between your business and the market that you are trying to attract (or have attracted). It is also a great platform to learn from and observe your market, the industry leaders, and the influencers that your consumers are listening to. Even the simplest of engagement such as liking posts, commenting, replying to comments, retweeting, quoting, sharing, pinning, etc. can be a great catalyst for “reel relationship building” when done well.
Social Media & Customer Relationships
This is essential for your business as it can help retain customers due to the relationship you’ve managed to establish with them. It can also allow you to build and nurture important connections to industry leaders who may be willing to help your business grow, or even with influencers who can help you tap into a wider stream of the market you’re targeting.
Many marketers and consumers alike do not consider social media as a mere communication tool or a simple advertising tool anymore. It is, in their perspective, a great avenue for connecting with authenticity, a convenient way to make impact towards various concerns and issues, as well as keep track of what’s going on with their surroundings, preferred topics, and the world in general. These are huge advantages that you company will greatly benefit from when wielding social media.
This as well, they also prove how indispensable social media is as a part of your marketing strategy. And with 2017 currently running its course, social media activity and consumer preferences are starting to shift and change. They are bound to bring forth developments to social media trends, and will affect your strategy in more ways than one.
Here are the key points you need to know about these trends:
- Live-streaming video
- The rise of chatbots
- More expiring social content
- Merging of social media platforms
- Harder acquisition of organic social traffic
- Virtual reality and Augmented reality
- More personalized content
- Increased usage of social influencers
Top 8 2017 Social Media Marketing Trends Infographic
It’s not too late to learn about these trends. This infographic will teach you what you need to know about the social media trends that will happen this year and in the coming years:
2017 Social Media Marketing Trends from CJG Digital Marketing
This excellent infographic & article on 2017 social media marketing trends was contributed by Jomer B. Gregorio. Jomer is a professional and specialist in integrated digital marketing and holistic SEO. He is the founder of Digital Marketing Philippines and CJG Digital Marketing. If you need an effective and high-performing digital campaigns for your business. Don’t hesitate to contact him today!