Tips for Creating Explainer Videos
Searching for tips for creating explainer videos? You’ve come to the right place! Every day we create unique, compelling explainer videos for our clients. Over the years, we’ve come up with some basic rules for successful explainer videos and today we’re sharing them with you.
Tips for Creating Explainer Videos
Plan the Finish First
We know. Everyone focuses on the first 30 seconds first and here we are, telling you to focus on the final few seconds first. Have we lost our minds? Not at all! See, the final seconds of your explainer video are where you’ll nestle your compelling Call to Action. Every other second of your video serves these final few. If you don’t know where you’re going with your story, how will you get there?
Know Thy Audience Well
One of the next critical tips for creating explainer videos is to know who you are creating it for. Who would you like to view your video? How old are they? What are their interests, hobbies, life stage, and income? What kind of car do they drive? Where do they live? The more you know about them, the more targeted your video can be.
And then dig further. What types of videos are they already watching? Can you capitalize on commonalities by using similar messages and themes in yours while making it unique to your brand?
Focus on the Problem
Next it’s time to identify the problem your target audience has that your business or product can solve. Of course, your business or product may be able to solve multiple problems, but you need to focus on just one per video. Remember: explainer videos work, in part, because they’re short. Don’t depress your audience by dumping multiple problems on them at once. Choose one and build your story around it.
Focus on the Solution
With the problem in mind, how will your product or service help your customer solve the problem, (and save the day)? Notice we did not say “how will your product or service solve the problem”, because that’s approaching the story line from the wrong direction. When your product or service solves the problem, it becomes the hero of the story. Your customer is left in a supporting role which is not where they want to be. Instead, place your customer in the starring role as the hero and demonstrate how your product or service will serve them in their quest to solve the problem.
War of the Words
Once you’ve made it this far, it’s time to work on the script. The average person speaks at a rate of 150 words per minute. This means that the maximum number of words in your 60 second explainer video is 150. But wait, we said maximum. Honestly, you’ll probably need fewer. You need to account for pauses for animated action and a pause for your Call to Action. This is one of those tricky parts when it really pays off to partner with a professional video creator. Make each word fight for its right to exist in your video.
A professional explainer video creator will also:
- Brainstorm with you
- Act as a sounding board
- Guide you through the planning process
- Provide a storyboard which will lead to fewer revisions
- Provide professional voice-over for your video
- Have access to the latest animation tools
- Upload your video to YouTube for maximum marketing exposure
- And much more!
Music Makes Me…
…feel! The power of music to evoke emotion is well documented in psychological literature. Keep the music low, especially when using voice-over. Choose music that fits the mood of your story all of the way through. This is another time you’ll find a professional explainer video creator to be a huge asset.
Our Best, No Less
These are some of our best tips for creating explainer videos. We hope you found them useful. If you get stuck in the process and need a few more, don’t hesitate to contact us. We look forward to lending our expertise to your video marketing campaign.