Advertising Guide for Small Businesses: 14 Creative Ideas to Use Today!
An advertising guide for small businesses unlike any other, our FAQ is chock full of 14 ways you can promote your business that you might not have considered before – and many of them are free!
Advertising Guide for Small Businesses
Ready to get excited about adopting new advertising practices? Let’s cover the basics first. In order to ensure your success, make sure you have these basics in place before you launch your campaign.
- A Professionally Designed Website with Blog
- A Professionally Designed Logo
- An Explainer Video About Your Product, Business, or Service
- A Way to Capture New Leads/Email Subscription Service
Once these are in place, you’re ready to put these innovative ideas into action. Of course, if you need help setting up your website, designing your logo, or creating the perfect explainer video, we are here for you!
14 Great Small Business Advertising Ideas
1. Claim Your Business
Did you know that it’s not enough to just set up your website and expect Google to figure it all out from there? Sure, you’ll get some leads, but if you really want to harness the power of Google, make sure you claim your business.
2. Blog Regularly
Did you know that if you don’t update the content on your website monthly, your search engine ranking suffers? Blogging is the best way to keep your website looking fresh to search engines, but there’s another reason you’ll want to blog as well. Customers want to hear from you! With your target audience in mind, make a list of articles they may be interested in. Become the source of their information and earn new leads.
3. Repurpose Old Blog Posts.
Once your blog is established, creating an e-book is easy. Choose posts on a single topic and then offer the collection as a free gift to new subscribers/followers.
4. Be Everywhere
Offer your clients (and potential clients) more opportunities to get to know you by establishing yourself on every social media channel, including YouTube. YouTube is the best place for your explainer video as well as additional videos you can use to show off your expertise. Make sure your social media buttons are on your website to make it easy for people to find you.
5. Host a Birthday Party!
Whose birthday? Your business’ of course! Invite some clients, invest in a cake, and share the event live on Facebook and share it across your social media channels. This is an excellent opportunity to express gratitude to your clients for another year in business and to get your name out there.
6. Handwritten Thank You Cards
Once the deal is done and there’s no more money to be made, send a handwritten thank you card. It takes just a few minutes but it makes a lasting impression that is sure to keep your business at the forefront of their minds and leads to great referrals.
7. Improve Your Product or Service
If you want people to fall in love with your product or service, create a lovable product or service. How can you improve what you already offer? Consider feedback from current customers when making your list. Your best advertising comes by being the best.
8. List Your Specials on Coupon Websites
Coupon sites like Groupon are a great way to capture new leads. Is there a special you routinely run? Place it on the coupon sites and drum up new business. For more information on how to get going with Groupon, check out this article.
9. Get Personal
Have you over overdosed on so much sugar that you absolutely need to eat something healthy? Welcome to the digital age. We love the convenience the internet offers but internet overload can leave us craving human contact. Be the business that provides that contact. Pick up the phone. Send a birthday card. Invite your client out for coffee. The personal touch will often lead to new business.
10. Test Social Media Advertising
Not so sure about advertising on social media? Don’t let uncertainty keep you from trying this effective advertising method! Start with a small budget and aim tightly at your target audience, just to test it out. Explainer videos make excellent social media ads.
11. Answer Questions
You probably consider yourself an expert in your industry so why not present yourself that way? Head on over to Quora and start answering questions. You’ll generate backlinks, build a reputation, and earn new clients.
12. Ask for Referrals and Reviews
Do you have some really happy clients? That’s wonderful. Why not ask them for referrals? Word of mouth is one of the most powerful advertising techniques available and satisfied customers are happy to help. Place their reviews on your website and social media pages. Consider starting a referral program and advertise it to existing clients.
13. Help A Reporter Out!
Did you know there’s a website where you can register yourself as an expert willing to contribute to news stories? Help A Reporter Out is the place freelance journalists go to find sources for articles they’re writing. While there is no money exchanged for answering questions, you do receive backlinks to your website and free publicity.
Know a business with the same target audience? Why not work together to get more leads? Ask if you can write a guest blog post and invite them to do the same. Promote each other’s blogs on your social media pages and share their sales. You’ll reach all of their followers while helping your followers find a business they were probably looking for already. It’s a win-win.
Creativity for the Win
Hopefully our Advertising Guide for Small Businesses helped get your creative juices flowing. Advertising your small business is how your business will grow but that doesn’t mean you have to stay in the small business advertising box. Step out of the box, get creative, and find new ways that work for you.