3 Ways to Get More Google Reviews!
It’s becoming more common to earn new clients through the experiences of past clients. As Brian Solis said:
“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”
Potential clients pay special attention to Google reviews, making receiving good reviews an integral part of your growth strategy. Today we’re going to offer you 3 ways to get more Google reviews because we all crave them.
3 Ways to Get More Google Reviews
Did you know that Google reviews are proven to increase click through rates (CTR) by up to 20%? If a 20% increase in website visitors doesn’t make your entrepreneurial self salivate, nothing will. But before we jump in to our favorite 3 ways to get more Google reviews, we need to cover some basics.
First, you can’t get Google reviews if you don’t have a Google My Business account. Setting up an account is quick, easy, and free. If you don’t have one, do it now.
Second, Google takes its credibility seriously. You can’t just set up a bunch of fake Google accounts to give yourself multiple 5 star reviews. Google has an uncanny way of catching on to shady business practices and being penalized by Google isn’t how your business will grow.
Finally, whichever of these methods you choose, consider your timing carefully. If you ask for a review too soon, you won’t have given your client a chance to be wowed. Ask for the review too late, and some of those great warm fuzzies may have faded. If you want to increase your Google reviews, set a follow up plan in place and stick to it.
Now that we’ve laid the ground work, let’s move on to our top 3 ways to get more Google reviews.
1. Ask Your Fellow Entrepreneurs
Have you had the opportunity to serve some of your fellow entrepreneurs? Above all others, these are the people who understand the importance of Google reviews. And, since you need a Google account in order to leave a Google review, chances are they already have one so leaving a review will be easy.
Make it a practice to leave positive Google reviews for your fellow entrepreneurs whenever you have the opportunity. This way, when you have the chance to serve them, you might find you don’t even need to ask for the review. They might just go ahead and leave one for you.
2. Make It Easy
Do you have a link on your website to your Google My Business page? If not, you need one. Consider creating a call to action (CTA) and placing it in a few places on your website. This will allow return visitors an easy way to leave a great review. For the best link to use in your CTA, see #3.
3. Add a Link to Your Signature Line
Are you using an email campaign to keep your name in front of your clients? If so, this is a great opportunity to solicit more reviews. Incorporate a CTA in your signature line that will take clients directly to the Google review page.
So how do you find that link? It’s easy! Open Google and search for your business by name. On the right side, you’ll see your Google business profile. Click on “Write a Review”.
Once the review window is up, copy the url from the address bar. It will come out looking something like this:
That is the url that will take clients directly to the Google review page for your business and open a text window. You could leave it there, but we have a great hint to make that url even better.
See that 3 at the end of the url? The url you copy will have a 3 at the end, too, but we want to modify that, just a bit. After the 3, add a 5 (delete the second comma as well). The address will now look like this:
Now when reviewers click on your CTA, they’ll be taken right to your Google review page with 5 stars automatically filled in! Using this link you not only increase your chances of getting a Google review, you also increase your chances of getting a 5 Star Google Review. You’re welcome!
Build Your Brand
In this new era, Google reviews really help you build your brand. If you’d like to know more about how Jumpanzee can help with branding, get in touch with us. We look forward to helping you succeed and watching your business grow!