6 Best 2018 B2B Social Media Channels for Marketers
What was once meant to be a social networking system among friends, social media has since turned into one of the most effective marketing platforms today. These social platforms, such as Facebook and Instagram, make it easier than ever to reach your target audience, especially when targeting other businesses. Today, they are all competing to be one of the best 2018 B2B social media channels.
But which social platforms should you be using? In order to determine which social media channel is best for your business, you must first understand how each platform works. You must also understand your target audience so that you can reach them more easily. In this article, we have provided a list of the 6 best and most commonly used social platforms that your business should be using.
Best 2018 B2B Social Media Channels
Instagram is bustling with activity, with more than 800 million active users, many of which are brands and businesses. It is an easy way to keep your current customers up-to-date on your latest products and announcements. Where the platform really shines, however, is in its ease with which you can reach potential customers. One of the easiest ways to increase sales for your business is to increase your followers. While the conversion rate may be fairly low, hovering around one percent, it won’t feel so low when you acquire thousands of followers.
One of the most effective ways to increase your followers is buy liking and commenting on pictures with hashtags relevant to your business. The easiest way to do this is by signing up for a program that does this for you. This way, you don’t waste precious time, yet you easily get more Instagram followers.
Facebook is still the most used social platform to this day, with over 1.59 billion users. You can easily connect with users from all over the world through Facebook Pages, groups, and boosted ads. Facebook also provides an incredible advertising platform that lets you refine your target audience with alarming detail. It is one of the most effective marketing platforms on the market today.
The key to Twitter is the ability to create viral posts. By creating simple, share-worthy tweets, your current followers will do all the legwork for you by retweeting your content. The more that they like and retweet your content, the more followers you will attain. Using hashtags helps increase your visibility as does retweeting accounts with many followers. The key is to stay active and create shareable content.
While the other social platforms make it super easy to reach potential customers, LinkedIn is the leading platform for reaching other businesses. LinkedIn allows you to target business professionals based on industry, job title, location, and more. Just like the other platforms, though, LinkedIn fosters relationship building. Don’t use this platform if you don’t intend to build authentic relationships first.
Pinterest is excellent if you have quality images to share. Good, eye-catching images can easily go viral on this channels, more so than any other platform. If a highly-followed user pins your image, then it could potentially be viewed by millions of other users. It is also a great opportunity to include links that direct users right to your website.
YouTube is owned by Google, which means that you can easily optimize your channel for the powerful search engine. Your videos are more likely to appear as a result in Google searches than from any other video-sharing platform. Because it is integrated with Google, your videos will not only be visible to your viewers but also to the search engines which is key.
Depending on your business and the businesses you are trying to reach, you may only need several of these platforms to increase your sales. Regardless of which of the best 2018 B2B social media channels you choose to work from, social media marketing is a powerful way to grow your business.
This article on the best 2018 B2B social media channels was provided by Marquis. Marquis is a writer, social media manager and SEO content marketer. She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.