Most Common Writing Errors to Avoid for Businesses & Startups
Unlike in the past, it is not that difficult for smaller businesses or start-ups to climb the ladder of success in today’s innovative & tech-driven world. A business can leave an impressive digital footprint that will be noticed by potential clients and, over time, build a loyal and passionate base of customers. All it needs is intelligent, quality content that appeals to today’s modern consumer. Once you develop a solid social circle across various social media platforms, you will find a strong and engaging community. Whichever platform you opt for, you must ensure your content is engaging and free of the most common writing errors or you won’t get engagement (or worse – even noticed)!
Why Is Error-Free Content Important?
Content could be about you or your business and follow your content strategy. You are, after all, promoting and marketing yourself. So it is critical to have quality articles without any typos, grammatical errors, punctuation mistakes, homophone mix-ups, or any of the most common writing errors, Otherwise, your target audience is not just going to lose interest but will conclude that you are either ignorant, irresponsible, or lazy. It takes just a few sentences with mistakes to reach this conclusion.
A platform like LinkedIn is a powerful networking site for businesses and start-ups, therefore, there is no room for any kind of writing errors. Other platforms like Facebook, Instagram, or Twitter have a variety of audiences (both professional & personal) and while a few typos may be forgiven, if you have serious grammatical errors, you might also end up losing your leads there.
A couple of the most common writing errors are mistaking where the punctuation mark goes or that there are two different words sounding similar which are called homophones. Some examples of homophones are effect and affect, accept and except, your and you’re, there and their, bear and bare, etc. If you use the wrong homophone, it can change the meaning of an entire sentence.
Email Marketing & Writing Errors
Email marketing is another key way businesses prospect and, if your email has spelling mistakes and grammatical errors, you won’t get a positive response. Also, if you are a company based in the UK and targeting an audience in the USA, it is extremely important to know that American English varies from British English.There are also quite a few differences in spelling. For example, colours in the US is colors, defence is defense, and paediatric is pediatric. In one country, your email is error-free and in another it will raise eyebrows. Hence, it is better to do some research about these aspects of English before sending emails to a targeted audience.
Most Common Writing Errors Infographic
This detailed infographic lets you know the most common writing errors that people commit. Each mistake has been explained clearly with a solution given. It also includes some great options that you can use for the end of your emails, which will come in handy for email marketing. The list also has some of the most common writing errors that most people are not even aware that they’re screwing up. Hopefully, this will help you give your content a finishing touch.
This article & infographic on the most common writing errors were contributed by Adam Chapman. Adam works on behalf of Walkerstone in content creation and marketing. He creates engaging graphics and content that help businesses stand out from the crowd. Over the past 7 years has worked with dozens of SME’s in both an agency and freelance capacity.