Managing a Successful B2B Relationship with a Manufacturer
Relationships are some of the most important aspects of any business. It doesn’t matter whether the relationship is with the customers or the manufacturers, they all matter. Here some of the top tips for managing a successful B2B relationship with your manufacturer.
Keys for Managing a Successful B2B Relationship
Establish Your Ground Rules
Set guidelines when it comes to how business is going to be conducted. This may come in the form of a contract. Remember that customer service goes both ways. What this means is that you can’t expect good service without communication. Your manufacturer needs to be kept in the loop about your changing business needs. Even a short communication is better than no communication at all. Lay out how you plan on communicating with them and stick to the plan.
Know who you’re dealing with when it comes to your manufacturer. Being able to put a face to a name may help you to establish a better relationship. Foster these contacts so that you can resolve any issues that arise quickly. If there’s changeover in either company, take the time to develop these new contacts. Make sure that your employees are also working towards this goal. Having more than just one person known to the manufacturer can cut down on your stress load.
Maintain Your Follow-Through
If you and the manufacturer agree to something, ensure that this continues to happen. Relationships need to be nurtured in order to thrive. This means that you need to expend the effort on an almost daily basis. Touch base with your manufacturer from time to time. This can be in the form of just a quick “how’s it been going” phone call. Follow-up on any issues in a timely fashion. People tend to forget things if too much time has passed.
Grow the Relationship
Build upon the relationship as you develop more of a comradery with them. You’re both just trying to be successful in the business world. This is something that’s often overlooked when it comes to your daily tasks. You may be able to help each other out so that everyone can be more successful. Sharing contacts could be one way that you give each other a boast in the marketplace. For example, recommending your laser cutting manufacturing service to a client could bolster the relationship for both parties.
There are lots of ways that you can go about managing successful relationships. Maintaining positive lines of communication is sometimes the most effective manner for growing your business relationships.
This article on managing a successful B2B relationship with your manufacturer was contributed by Hannah Whittenly. Hannah is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.