Email Marketing Tips Every Small Business Owner Needs to Read
The internet has paved the way for businesses to thrive through different means. Today, using digital marketing methods, almost every business can succeed given the right tools, strategy, and advice (such as email marketing tips).
Today, marketing has evolved way past traditional methods, and the digital arsenal is quite extensive. One of the most commonly used methods is, of course, email marketing. And even though it’s considered a modern digital marketing tactic, using an email marketing software is becoming standard.
With the help of email marketing, small business owners can nurture leads, reach out to prospects, build relationships with customers, and promote products in a cost-efficient way. It is a strategy that can clearly help any business achieve a significant ROI.
- Email is the most effective channel in revenue generation as mentioned by 59% of B2B marketers.
- 80% of professionals have said that email marketing helps converting new customers and retaining them in the long run.
- The average return on email marketing is $38.00.
Here a few great email marketing tips to know before tackling the task of automating your email marketing for your strategy:
Email Marketing Tips for Small Business Owners
Properly segment your contacts
Your contacts are as important as your content. Make sure that your campaigns reach the right people so that your email marketing campaign can be maximized. If your content is all about your new arrivals in children’s clothing, it would probably be most efficient if you send your newsletters to parents. Think about your content and who you want to send it to so your campaigns would be successful.
You can segment your contacts in different ways – age, gender, location, interests, occupation, shopping history, and more. Take these things into consideration and sort away!
Personalize beyond the first name
Personalized emails are more effective than general ones. It calls the reader’s attention immediately and instantly. Other than using the first name, you can personalize content by sharing tips that your customer likes.
Also, a personalized offer like “Hey! This $5 coupon is our gift for you.” can really go far with customers and help guide them through the sales funnel.
Keep it simple
Each email marketing software has its own templates from which you can choose. Pick the one that best suits your brand’s image, so it won’t stray too far from who you want customers to remember. But of course, simplicity is key. Don’t over-complicate the look, feel, and design of your email campaigns. It should be easy on the eyes and not too flashy.
Also, it wouldn’t hurt if you use simple words with a friendly tone. Remember, email marketing can help you maintain a relationship with your customers. Bank on that. Try not to sound too salesy!
Integrate email with social media
Customers have made an effort to subscribe to your mailing list. Further nurture this connection by integrating social media links on all your campaigns. So that wherever your customers go, they have a glimpse of what’s going on with your business.
On the other hand, use your social media sites as a way to get new people by posting ‘Sign Up’ links on your feed. Throw in a little incentive if you want so you can really hook them to sign up.
Optimize for mobile
Nowadays, people are always on-the-go and they check emails more often on mobile. So another one of our email marketing tips is to make sure that your emails are mobile-ready so that elements wouldn’t look out of place when they open it on their phones.
Always test your campaigns first – desktop and different types of phones – to avoid any unnecessary hassle.
Track your metrics and review your analytics
How can we move forward if we don’t check out the past? Those who have access to email marketing software, take advantage of your provider’s reports system. Regularly check your metrics and analyse the data from them. From here, you’ll have a better understanding of what works and what doesn’t.
With performance review, you’ll get a glimpse of the weak points of your whole email campaign and you can then draw conclusions of how to improve for your upcoming campaigns.
Test your emails
To further amp up your campaigns, another or our email marketing tips is to try out A/B testing! It basically pits two emails sent to two samples from your list against each other to see which one will perform better. Depending on the email marketing software you use, there might be some variations on how to execute but the thought is the same.
With A/B testing, you’ll have a better understanding of what works for your current mailing list and you can expect performance for your campaigns. With this power on hand, you’ll be able to craft better content and send out better performing emails.
Take note that email is a powerful tool and you should know how to use it well. Email marketing is a must-have digital strategy for small businesses because you can execute it at a fraction of the cost! Keep these email marketing tips in mind if you wish to succeed in the realm of email marketing.
This article on email marketing tips was provided by Luda Greko. Luda is a Digital Content Manager for ActiveTrail, a leading provider of professional-grade email marketing and automation software for growing businesses. By day she writes for top online marketing sites about email marketing and marketing automation, and by night she is a lifestyle blogger and a social media enthusiast.