The Revolution of SEO & It’s Impact in 2018
We have come a long way in digital marketing, and it is indeed pretty unbelievable how things have changed in the last twenty years or so. Trends have shifted from conventional marketing to online mediums, and digital marketing strategies have expanded over social media platforms and multiple search engines (including a revolution of SEO)!
Search Engine Optimization is one of the most important methods of digital online marketing. It uses a specific algorithm to determine the organic search results on different keywords. But just like the evolution of digital online marketing, SEO has also advanced from time to time. Even in the past couple of years – or months, search engines like Google or Bing have modified their algorithms to make search results more relevant.
This world is always in a state of progression with the technology. Just like SEO evolved in the past, it is safe to assume that 2018 will bring another revolution of SEO with major update(s) soon, and it will certainly have a great impact on the online businesses.
SEO is a multifaceted science. In certain search engine such as Google, there are more than 200 factors in its algorithm. To understand it better, you need to first understand the ever-changing nature of the rules of this game. Search engines like Google, Bing, or Yahoo bring updates to enhance the quality of organic searches. It can either send you skywards, or into the oblivion, depending on how new update suits your website’s optimization.
The Revolution of SEO in 2018
To make sure you are headed in the right direction, we offer you a sneak peek into the evolution of SEO and its major impacts in 2018. Read till the very end, and stay in front of your competition in this ever-changing search engine game.
Relevance of Content
Day by day, Google, and other search engines are becoming more relevant. Due to this, it is becoming gradually problematic to persuade a search engine that you have a great content, and if you fail any assessment, you can drop back in the results.
One of the techniques Google uses to determine the relevancy is Latent Semantic Indexing. The working of this algorithm cannot be fully discussed in this brief article, but just for the starters, LSI works by looking at billions of data along with the keywords and other terms used in them. It then determines the comprehensiveness of each content, and subsequently display rankings based on its LSI results.
To fully satisfy LSI’s requirements, you need to develop content which has a balanced flow of keywords. The content should also be completely original from top to bottom. For example, if you want to market your travel agency in the UK, you will need to define the complete portfolio of your business in the content of your webpage.
As we discussed in the previous point, your content and everything else needs to be completely relevant. With the progression of SEO algorithm, search engines are developing new methods to ease the way of searching for users. One such method is voice search and trusts us it is the real deal in 2018. Just to share some details that entail the importance of voice search for our skeptical audience, Google reports show that more than 40% or adults and 55% of teens prefer using voice search.
So what can you do about the ever-growing ratio of this new trend? Voice search definitely calls for a new keyword search routine. Although it uses standard methods, it still requires some familiar sentences instead of odd-sounding review language.
Just like we discussed the impact of relevance on voice searches, we are again going to point out the rise of voice searches with the biblical increase of searches made from mobile phones. Google and other search engines deploy different algorithm on searches made form mobile phones as it considers user experience ‘UX’ and user interface ‘UI’ to be an important factor in undertaking conversions.
When developing a website, make sure your theme and UI/UX is mobile friendly. Google uses mobile-first indexing algorithm, which determines the mobile-friendliness being an important factor in organic search rankings.
Times are changing and shifting a lot towards creating more backlinks to support your page’s ranking. Try to use links that stabilizes the weight between the off-page signals.
Search Engine Result Pages includes local packs, featured snippets, multiple panels, and etc. It is one good way to snip the consideration of users, from organic searches. With the revolution of SEO, it is imperative that future is most likely going towards SERP.
User interface and user experience are becoming an influential metric for search engines to formulate its organic results. Your website needs to be rich with relevant content so it can maintain healthy rankings.
UI/UX determines the satisfaction of any website user. It also eliminates the chances of bounce rate on a website, which is caused due to a bad experience. Improve UI/UX of your website, as this is the direction SEO is headed to.
The future and further than 2018
2018 has been a year of changes, and it is extremely difficult to predict what the digital marketing world will look like in the next 6 months or so. But with this research, we are confident on how the things are shaping, and you can keep yourself updated with the points that we have published in this article.
This article on the current revolution of SEO was provided by Yousuf A. Raza. Yousuf loves guest blogging and content marketing. Currently, he is working as a digital marketing expert at Dream World Travel, Ltd. You can catch him at Facebook and Twitter to learn more about him.